Color blind Cards celebrate winners of Search for a Verse in aid of the ACLT
‘The only thing that should be separated by colour is laundry’

Having imprinted on history back in 2007 as the first independent greeting card publisher to secure a presence for multi ethnic greeting cards in the British high-street, on November 6th 2014 at the Grand Connaught Rooms in London, the award-winning card brand celebrated the winners of their Search for a verse competition in association with Not-for-profit community initiative Words of Colour.

The winning budding poets were named as Isatu Bundu, Galina Makohon and Natreema Asafu-Adjaye, and were presented with their greeting cards in which their winning verse takes pride of place. Profits from the sale of these three designs are being donated to the ACLT to support the charity’s ongoing fundraising efforts.

“As long term friends of the ACLT, we remain in awe of the contribution the charity continues to make to the black, mixed-race and Asian community.

The strength, inspiration and vehicle for change that is the ACLT, represents the very essence of the Color blind Cards ethos, and we hope that the contribution of these three winning Search for a verse cards, will form just the beginning of a meaningful partnership.” Color blind Cards Founder Jessica Huie, MBE

A highlight of the evening included poet and community champion Karl Lokko, sharing his acclaimed piece ‘The Butterfly effect.’ The poem which charts his metamorphosis from caterpillar to butterfly – or disfunction to greatness, received a resounding applause from attendees who included BBC London’s Eddie Nestor, Beverley De-Gale OBE, Orin Lewis, OBE Inspirational You founder Sonia Megee, Paks founder Peter Mudahay and Apprentice star Lauren Riley.

The three winning designs, along with the new Christmas card range can be found at

Christmas is nearly here!

Our gorgeous new Christmas cards have now arrived! To help you get your christmas card shopping off the ground we are giving 10% of all orders over £10 until the end of November. Enter code 10CB10 at the check out.

Black History Month and Photo shoot with Color Blind cards



Casting call! Get your best pose ready

It’s our favourite time of year again… photo-shoot time! If you have a confident child (or are a confident adult!) who would love the opportunity to appear on one of our award winning greeting cards, email ONE image and their name, age and parent’s contact details to
We are unable to get back to everyone individually, but will contact selected children/parents in due course. Children must be available for photo-shoot on Thursday 23rd October.

Must visit: Black Cultural Archives Exhibition

It’s October, the month that we remember and honour our black history nationally and worldwide. Without the contributions, events and movements led by significant figures such as Rosa Parks, Malcolm X, Martin Luther King Jr and many others, we would not be where we are socially and politically today.

Color Blind took a trip down to the Black Cultural Archive in Brixton to witness the “Re-imagine: Black Women in Britain “ exhibition. The exhibition created a doorway into the discovery of women of African decent living in Roman Britain, allowing us to imagine what their life would have been like through traces they had left through libraries and archives of materials.

The exhibition is open until November 20th, admission is free and we highly recommend you visit!

Find out more visit

Stockist of the month

This months Stockist of the month is Paks cosmetic store in Wood Green.
Support local and get yourselves down to Paks cosmetics in the chain’s Wood Green, Finsbury Park, and Peckham stores.


Color blind Cards on Sky News as demands for diversity grow.


“You are forged in your history and fiction is incredibly important in shaping children, so fiction needs to be diverse”- Malorie Blackman.

Jessica Huie spoke to Sky news about Malorie Blackman’s recent comments on the lack of diversity in children’s literature and Color blinds cards mission to create a balanced representation of culture in the greeting card industry. During the brief but lively discussion, Jessica emphasised the social importance of children having access to imagery that represented them. She also talked about the fact that greeting cards and books encourage and nurture a strong sense of self in children; by letting them know they are enough as they are. Jessica concluded the discussion by calling for more multicultural self-publishers. The BME community are 12 ½ % of the population and as such our experience and imagery should be included in all industries.

You can watch the video here.


Have you cast your PRECIOUS Awards vote?

Now in its 8th year, the PRECIOUS Awards celebrate the achievements of women who are making extraordinary contributions to business across a wide range of disciplines, including STEM, the Public Sector and the Creative Industries. This year, Color blind Cards are very pleased to announce that Jessica will be co-hosting the event along with life coach and motivational speaker Rasheed Ogunlaru.  Having won two PRECIOUS Awards, ‘Best Business’ and ‘Entrepreneur of the Year’ in 2007, Jessica is more than qualified to ensure the evening goes off without a hitch. If you haven’t already nominated an inspiring woman, you’re in luck. The deadline for nominations has been extended to September 15th, so there is still time to get your vote in. Head over to to cast your vote. The PRECIOUS Awards takes place on October 22nd, 2014 at the iconic Institute of Directors, Pall Mall, London.

Color blind Cards in the Sunday Mirror. 

A special report by Childwise found that 21% of black children felt their skin colour would make it harder for them to achieve success in the future. This was compared to 2% of white children and 13% of children with an Asian background. The feature highlighted Color Blind Cards determination to lower these statistics and boost children’s self-esteem by creating positive multicultural imagery.

The Sunday Mirror Color Blind Cards feature.

The Sunday Mirror Color Blind Cards feature.

Founder Jessica Huie Awarded MBE!


Founder Jessica Huie has been awarded an MBE for services to entrepreneurship.

In response to Jessica Huie being honoured with an MBE in the Queen’s 2014 Birthday Honours list she made the following statement;

“The news that I had received an MBE is undoubtedly one of the most wonderful and surreal moments of my life to date. I have put one foot in front of the other in pursuit of an improved reality, without looking back, ever since I became a mother aged 17.  The honour of receiving this recognition forced me to recollect at not how far I have come, but the distance that I have travelled.

I am humbled, and proud of having created a life in which every day I wake up able to live my passion. More importantly I am able to share my journey of defining my own life despite the obstacles, with the next generation. Every human needs a purpose and I’ve discovered that mine is to share the message that regardless of where you start and the challenges you may face, at any moment you can take action to redefine your own existence.

The opportunity for social mobility is something I feel very strongly about. As a country we are some way behind in comparison to the rest of Europe and the US. Too many young people lack a sense of purpose because of their environment or a set of circumstances which they were simply born into. A life without purpose is not a life at all, I know this because I am a product of it.

As a society my wish is that we harness a sense of self-belief in our young people and shake off dangerous stereotypes and low expectations, which often become self-fulfilling prophecies. It is dangerous to allow other’s limiting beliefs or low expectations to define us, as while we cannot always choose the environment we are born into, we do have the power to choose whether we let it consume us or let it power us.

Anything is possible with self-belief, hard work, resilience and vision, and my wish is that as a society we empower our young people, particularly those most vulnerable, and support them to realise their capacity.

  • Jessica is honoured for her contribution to entrepreneurship and for her positive influence on the community. The honour recognizes Color blind Cards impact on diversity having been responsible for putting greeting cards featuring people of colour into UK high-street chain stores in 2007 along with regions including South Africa and America.

An article has been published in the Guardian detailing Jessica’s achievement.


Jessica is also founder of JH Public Relations, a PR agency representing inspiring individuals, entrepreneurs and Startup businesses.

Excited To Be Launching in the USA!

boy smiling

Color blind Cards has triumphed many hurdles, and the news of us launching in the USA is just another one of our aspiration ticked off the list!

Here at Color blind Cards we embrace every opportunity that allows us to spread the importance of ethnic diversity and unity. We are grateful that we’ve been able to spread a positive message across the globe, and expanding out into the US only solidifies our mission and purpose. We’re excited that we’ve been given the platform to be able to extend our vision and bring to light the impact of steady cultural representation in a multicultural society.

It takes courage to rip up the rulebooks and step out of your safety net, and that’s exactly what we are set out to do. Breaking down rigid stereotypes and depictions, and showing that every creed and colour deserves to be represented positively in their high-streets.  

To coincide with our launch in the US, founder Jessica Huie took some time out to talk with Madame Noire about Color blind Cards progression and future ventures.  You can read the full interview here:…/jessicahuie-adds-diversity-international-greeting-card- industry-colorblind-cards/

Jessica also wrote an article for LA Watts Times on Color blind Cards success. Click here for the full read:…jessicahuie-s…

‎ Color blind Cards will be coming to a US store near you very shortly!

Founder Jessica Huie Talks Business With Madame Noire!

jessica huie

Yes, we’re finally putting our stamp on the US, and we’re excited that we have this opportunity to spread the importance of cultural & ethnic identity and representation, not only in our high-streets but everywhere that multicultralism exists. Launching in the US will mean that we have broadened our pursuit to celebrate more the beauty of ethnic diversity in our communities.

Following the news of Color blind Cards launching in the US, founder Jessica Huie took some time out of her hectic schedule to talk with Madame Noire about Color blind Cards current progression, latest triumphs and future plans. You can read the full interview here:…/jessicahuie-adds-diversity-international-greeting-card- industry-colorblind-cards/

Jessica has also been busy writing up a piece for LA Watts Times on her success with Color blind Cards – if you didn’t already know the story now’s the time to find out! You can check it out here:…jessicahuie-s…

Search For a Verse Winners Announced & Founder Jessica Huie Hosts Precious Awards!

Precious Awards 2012Usage: Precious Only

We’re delighted to finally announce the winners of our Search for a Verse competition in association with Words of Colour. After hours of deliberation and scrambling through a heap of inspiring entries, we’ve managed to whittle it down to our top three.

The lucky three each delivered a unique approach that fell perfectly in line with our vision. They will be celebrated in an upcoming event and their work published and showcased internationally. Find out more about our talented winners here:


Last week founder of Color blind Cards Jessica Huie, spoke at the 2014 Launch for the Precious Awards, alongside life coach and motivational speaker Rasheed Ogunlaru. If you know a woman of colour who deserves recognition for their entrepreneurial skills or is thriving in their business, then why not carry out a supportive gesture by nominating them for this year’s 2014 Precious Awards? You’re only a click away from making someone’s day. Find out more here:


Remember, you can make your cards extra special by personalising them online from only £2.99. Visit


Search For A Verse Winners Announced!

Image 3. Color blind calendar July 2014

A couple of months ago we went on a mission to search for some of the best unseen writers, poets and speakers, as part of our Search for a Verse competition in association with Words of a Color Productions. Our motive was to locate and bring to light some of the UK’s most talented, inspiring & poetic written work that not only embraced cultural elements, but also fell in line with our moral values. It needed not only to be captivating but also to tell a story that people from all walks of life could relate to. It needed to represent the multicultural society we live in today.

It was a tough decision to make, as we were bombarded by a hoard of talented writers who all brought something original. However, after hours of deliberation and skimming through an eclectic mix, we managed to whittle it down to our top three!

Winners Isatu Bundu, Natreema Asafu-Adjaye and Galina Makohon, we’re the amazing three that we picked out from the bunch.  Their winning entries stood out amongst the crowd and each one of them delivered a unique piece that was innovative and artistic. They will have a chance to work alongside Color blind Cards in the future and will have their work published and showcased at an upcoming event in May 2014 (TBC) and internationally. Their work will continue to contribute to the growth of diversity in our high-streets.

To find out more about our creative three winners, click here:

Color blind Cards, In an ASDA Store Near You!


We’re filled with joy here at Color blind Cards! We’ve finally found our place on the shelves of one of the UK’s supermarket giants, ASDA.

Have you checked your nearest store yet? If not, we have the full list of ASDA trial stores that Color blind Cards will be available in, from TODAY! So you don’t have to rummage around the streets in search of us.

See full list below:


MOTHERWELL Watson Street Road, ML1 1YR
SHEFFIELD Handsworth Road, S13 9LR
DERBY Derby Road, Spondon, DE21 7LW
GRAVESEND Thames Way, DA11 0DQ
FAREHAM Speedfields Park, PO14 1TT
ST.AUSTELL Cromwell Road, PL25 4PR
CARDIFF (Coryton) Cardiff Odham Industrial Estate, Longwood drive, CF14 7EW
WATFORD St Albans Road, WD24 7RT
RAWTENSTALL Hollymount Way. Rossendale, BB4 8EE
HUYTON Huyton Lane, L36 7TX
WESTBROOK Cromwell Avenue, Warrington, WA5 8UG
TELFORD Malinsgate, TF3 4HZ
BOLDON North Road, Boldon Colliery, NE35 9AR
EASTLANDS Ashton New Road, M11 4BD
AINTREE Ormskirk Road, Merseyside, L10 3LN
PATCHWAY Highwood Lane, BS34 5TL
TRAFFORD PARK Barton Dock Road, M41 7ZA
LIVINGSTON Almondale Centre, Almondvale Road, EH54 6NB
MINWORTH Walmley Ash Road, Sutton Coldfield, B76 1XL
SWINDON HAYDON Orbital Shopping Park, Thamesdown Drive, SN25 4BG
GREAT BRIDGE Brickhouse Lane, Tipton, DY4 7HW
WEST BRIDGFORD Loughborough Road, Nottingham, NG2 7JA


Happy Shopping!


Why Diversity In Our High-Streets Is Important.

Why we won’t stop until the high-street truly represents the communities it caters to…
By Linda Bryan & Jessica Huie for Color blind Cards

Lupita Nyong’o we salute you. For your beauty, your talent, your grace – but most importantly for your voice and honest sharing of the fact that having felt so underrepresented by the entertainment industry as a young girl of Kenyan descent growing up in Mexico City, that you wished you “would wake up lighter skinned.”

Despite the number of ethnic icons that have sprouted over the years we hardly find images that mirror these developments. Why is it that it’s so hard to find something that relates to you without footslogging around the streets before you find a shop hidden in the corner laden with ethnic goodies? You only have to walk a few yards to witness a street bustling with an array of colour palettes, but miles before you can purchase a product that relates. Social representation is a way of anchoring an accurate portrayal of diversity and we are still drastically lacking in this department.

It’s an easy task conforming to what the majority deem as socially acceptable, and it’s even easier to sit back, forget and accept the status quo. Forgetting was certainly not the case for the founder of Color blind Cards, Jessica Huie, who saw it as her personal mission for her daughter and every daughter and son, to fill the gap by creating a line of greeting cards that showcased individuality through images that encapsulated the beauty of diversity.

The news of Color blind Cards launching in 27 of ASDA’s largest stores, is something that may take us one step closer to getting a high-street that mirrors our people. It’s so important that our children can see themselves represented so they in turn can feel a sense of self-worth, appreciation and know that they are ENOUGH, just as they are.

Eradicating people from feeling marginalised is why media and high-street representation of all ethnicities is so important.

If there are no positive images within the ethnic culture, then the mind has no choice but to facilitate negative thoughts. Breaking free from rigid stereotypical views and barriers, brought on by social myths hold a community back that are capable of relishing in glory. As Color blind Cards have shown, nothing is impossible and as actress Lupita Nyong’o reminds us in her Oscar acceptance speech “No matter where you’re from, all dreams are valid.”

Support Color blind Cards vision for a high-street as beautifully representative as the people whose cash keeps it churning. By buying one card from any of the 27 ASDA stores who will be giving Color blind Cards a trial from March 31st, you’ll be contributing to a vision so much bigger than greeting Cards.

For a full list of ASDA stores stocking Color blind Cards visit