Color blind Cards on Sky News as demands for diversity grow.


“You are forged in your history and fiction is incredibly important in shaping children, so fiction needs to be diverse”- Malorie Blackman.

Jessica Huie spoke to Sky news about Malorie Blackman’s recent comments on the lack of diversity in children’s literature and Color blinds cards mission to create a balanced representation of culture in the greeting card industry. During the brief but lively discussion, Jessica emphasised the social importance of children having access to imagery that represented them. She also talked about the fact that greeting cards and books encourage and nurture a strong sense of self in children; by letting them know they are enough as they are. Jessica concluded the discussion by calling for more multicultural self-publishers. The BME community are 12 ½ % of the population and as such our experience and imagery should be included in all industries.

You can watch the video here.


Have you cast your PRECIOUS Awards vote?

Now in its 8th year, the PRECIOUS Awards celebrate the achievements of women who are making extraordinary contributions to business across a wide range of disciplines, including STEM, the Public Sector and the Creative Industries. This year, Color blind Cards are very pleased to announce that Jessica will be co-hosting the event along with life coach and motivational speaker Rasheed Ogunlaru.  Having won two PRECIOUS Awards, ‘Best Business’ and ‘Entrepreneur of the Year’ in 2007, Jessica is more than qualified to ensure the evening goes off without a hitch. If you haven’t already nominated an inspiring woman, you’re in luck. The deadline for nominations has been extended to September 15th, so there is still time to get your vote in. Head over to to cast your vote. The PRECIOUS Awards takes place on October 22nd, 2014 at the iconic Institute of Directors, Pall Mall, London.

Color blind Cards in the Sunday Mirror. 

A special report by Childwise found that 21% of black children felt their skin colour would make it harder for them to achieve success in the future. This was compared to 2% of white children and 13% of children with an Asian background. The feature highlighted Color Blind Cards determination to lower these statistics and boost children’s self-esteem by creating positive multicultural imagery.

The Sunday Mirror Color Blind Cards feature.

The Sunday Mirror Color Blind Cards feature.