Color blind Cards, In an ASDA Store Near You!


We’re filled with joy here at Color blind Cards! We’ve finally found our place on the shelves of one of the UK’s supermarket giants, ASDA.

Have you checked your nearest store yet? If not, we have the full list of ASDA trial stores that Color blind Cards will be available in, from TODAY! So you don’t have to rummage around the streets in search of us.

See full list below:


MOTHERWELL Watson Street Road, ML1 1YR
SHEFFIELD Handsworth Road, S13 9LR
DERBY Derby Road, Spondon, DE21 7LW
GRAVESEND Thames Way, DA11 0DQ
FAREHAM Speedfields Park, PO14 1TT
ST.AUSTELL Cromwell Road, PL25 4PR
CARDIFF (Coryton) Cardiff Odham Industrial Estate, Longwood drive, CF14 7EW
WATFORD St Albans Road, WD24 7RT
RAWTENSTALL Hollymount Way. Rossendale, BB4 8EE
HUYTON Huyton Lane, L36 7TX
WESTBROOK Cromwell Avenue, Warrington, WA5 8UG
TELFORD Malinsgate, TF3 4HZ
BOLDON North Road, Boldon Colliery, NE35 9AR
EASTLANDS Ashton New Road, M11 4BD
AINTREE Ormskirk Road, Merseyside, L10 3LN
PATCHWAY Highwood Lane, BS34 5TL
TRAFFORD PARK Barton Dock Road, M41 7ZA
LIVINGSTON Almondale Centre, Almondvale Road, EH54 6NB
MINWORTH Walmley Ash Road, Sutton Coldfield, B76 1XL
SWINDON HAYDON Orbital Shopping Park, Thamesdown Drive, SN25 4BG
GREAT BRIDGE Brickhouse Lane, Tipton, DY4 7HW
WEST BRIDGFORD Loughborough Road, Nottingham, NG2 7JA


Happy Shopping!


Why Diversity In Our High-Streets Is Important.

Why we won’t stop until the high-street truly represents the communities it caters to…
By Linda Bryan & Jessica Huie for Color blind Cards

Lupita Nyong’o we salute you. For your beauty, your talent, your grace – but most importantly for your voice and honest sharing of the fact that having felt so underrepresented by the entertainment industry as a young girl of Kenyan descent growing up in Mexico City, that you wished you “would wake up lighter skinned.”

Despite the number of ethnic icons that have sprouted over the years we hardly find images that mirror these developments. Why is it that it’s so hard to find something that relates to you without footslogging around the streets before you find a shop hidden in the corner laden with ethnic goodies? You only have to walk a few yards to witness a street bustling with an array of colour palettes, but miles before you can purchase a product that relates. Social representation is a way of anchoring an accurate portrayal of diversity and we are still drastically lacking in this department.

It’s an easy task conforming to what the majority deem as socially acceptable, and it’s even easier to sit back, forget and accept the status quo. Forgetting was certainly not the case for the founder of Color blind Cards, Jessica Huie, who saw it as her personal mission for her daughter and every daughter and son, to fill the gap by creating a line of greeting cards that showcased individuality through images that encapsulated the beauty of diversity.

The news of Color blind Cards launching in 27 of ASDA’s largest stores, is something that may take us one step closer to getting a high-street that mirrors our people. It’s so important that our children can see themselves represented so they in turn can feel a sense of self-worth, appreciation and know that they are ENOUGH, just as they are.

Eradicating people from feeling marginalised is why media and high-street representation of all ethnicities is so important.

If there are no positive images within the ethnic culture, then the mind has no choice but to facilitate negative thoughts. Breaking free from rigid stereotypical views and barriers, brought on by social myths hold a community back that are capable of relishing in glory. As Color blind Cards have shown, nothing is impossible and as actress Lupita Nyong’o reminds us in her Oscar acceptance speech “No matter where you’re from, all dreams are valid.”

Support Color blind Cards vision for a high-street as beautifully representative as the people whose cash keeps it churning. By buying one card from any of the 27 ASDA stores who will be giving Color blind Cards a trial from March 31st, you’ll be contributing to a vision so much bigger than greeting Cards.

For a full list of ASDA stores stocking Color blind Cards visit


BBC Radio London interview- Color blind Cards founder Jessica Huie on Daring to Dream

On 2nd March 2014 the founder of Color blind Cards Jessica Huie was invited on to Dotun Adebayo’s BBC London Radio show following Mary Wilson of The Supremes, appearance at the Tricycle Theater in London on 24th February.

At the show Mary Wilson advised young girls you have to ‘Dare to Dream’ if you want to be successful. Dotun asked the question on his radio show, do we tell our young people to Dare to Dream enough here in the UK?

Have a listen to the radio show here to hear Jessica’s views on the subject as well as other successful women, who have dared to dream to get to where they are today.

Dream Big!





the show was  Sunday 2nd March